How we work
The method behind every site we build.
Before SEONID designed a single page — including this one — we ran a weighted competitive benchmark across 12 web design and growth agencies in Morocco/MENA and internationally. This is the exact judging matrix from that research, and it's the same lens every client project gets run through.
The judging matrix
Reputation & Reviews
20%Rating × real review volume across platforms — not a single perfect score with no evidence behind it.
Results Evidence
20%Quantified outcomes, named clients, retention — proof, not adjectives.
Design & UX Quality
15%Visual hierarchy, professionalism, and responsiveness, judged against real sites in the same market.
Messaging & Positioning
15%One clear sentence: specific audience, specific outcome — not generic agency copy.
Content & SEO Depth
15%Whether a site visibly practices the SEO it's selling, or just claims to.
Conversion Design
15%One clear call to action, low friction, repeated — not five competing buttons.
What that research turned into: nine build principles
Comparing the top-scoring agencies against the lowest-scoring ones surfaced the same patterns again and again. These are now standard on every SEONID build, in priority order.
- 01Above-the-fold formula: specific audience + specific, numeric outcome — never just "we build websites."
- 02A proof stack near the top: real review counts and headline stats, not filler claims.
- 03Every case study is before → after → number — the design and the business result, together.
- 04One CTA, repeated everywhere, instead of several competing ones.
- 05A real blog or resource section, tightly on-topic — it's the first SEO asset, not an afterthought.
- 06A de-risking offer — a free audit or no-lock-in terms — that lowers first-contact friction.
- 07A genuine point of view in the writing, not generic agency-speak.
- 08Bilingual or local-language support where the audience actually needs it.
- 09Nothing published without a number or a name behind it.